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active IQ

Vendor: active IQ

ActiveIQ is an intent-based account-based marketing platform for B2B companies in energy, industrial, and manufacturing sectors, offering ABM management, targeted advertising, and real-time project tracking.

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Overview

ActiveIQ is an intent-based account-based marketing (ABM) platform designed for B2B companies, particularly in energy, industrial, and manufacturing sectors. It identifies high-intent prospects, automates lead generation, and provides actionable insights to shorten sales cycles. The platform includes AdCONNECT for targeted advertising, EnergyIQ for real-time oil and gas project tracking, visitor tracking, cross-domain fingerprinting, and CRM integrations. Managed services offer content creation, social media management, and SEO support. Pricing plans vary from startups to enterprises.

Key Features

Intent-Based ABM/ABX Management

Identifies and engages high-intent accounts to streamline sales efforts through behavioral tracking and predictive analytics.

AdCONNECT

Targeted advertising in industry-specific publications with reported conversion rates exceeding 50%.

EnergyIQ

Real-time tracking of oil and gas projects to capitalize on timely business opportunities.

Visitor & ID Tracking

Monitors website visitors and identifies potential leads through digital fingerprinting across domains.

Marketing Automation & Analytics

Automates marketing campaigns and provides analytics to optimize strategies and measure performance.

CRM Integrations

Integrates with Salesforce, Pipedrive, and Google Analytics for seamless data synchronization.

Managed Services

Provides comprehensive support including content creation, social media management, and SEO services.

Pros & Strengths

  • ✓
    User-Friendly Interface: Intuitive design facilitates easy navigation and campaign setup for marketing teams.
  • ✓
    Effective Lead Generation: Users report up to 23% increase in conversion rates within two months of implementation.
  • ✓
    Comprehensive Support: Managed services provide extensive assistance, enhancing overall marketing effectiveness.
  • ✓
    Industry-Specific Tools: Features like EnergyIQ cater specifically to the energy sector with timely project insights.

Cons & Tradeoffs

  • ⚠
    Integration Limitations: Some users report challenges integrating with certain ERP systems beyond standard CRM platforms.
  • ⚠
    Support Response Times: Initial support response can be slow, though response times improve with continued engagement.
  • ⚠
    Pricing Transparency: Advanced and Enterprise plans require direct contact for pricing, potentially delaying procurement decisions.

Known Limitations

  • • Pricing details for advanced and enterprise tiers require direct contact with sales team

Pricing & Plans

Model: custom

Pricing is available upon request through direct contact with the sales team. Plans are tailored to business size and requirements, ranging from startups to large enterprises.

✓ Free Plan ✓ Free Trial

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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