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Brevo

Vendor: Brevo

Brevo combines email and multichannel campaigns, transactional messaging, marketing automation, contact CRM, and customer service tools; availability varies by plan.

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email sms multichannel Small to medium businesses seeking multichannel marketing automation Teams requiring integrated email, SMS, and WhatsApp campaigns Businesses needing CRM functionality with marketing tools #email-marketing #marketing-automation #crm #sms-marketing #whatsapp-marketing

Overview

Brevo is a customer engagement platform combining email and multichannel campaigns, marketing automation, transactional messaging, contact CRM, and customer service tools. Teams can manage contacts and segments, create campaigns and automated journeys, and connect applications through integrations, REST APIs, webhooks, and SDKs. The platform also includes commerce-oriented reporting and Aura AI assistance. Available channels, usage limits, and advanced capabilities vary by plan.

Key Features

Email campaigns

Create and send email campaigns with a drag-and-drop editor, templates, reusable sections, and campaign analytics.

Multichannel messaging

Run SMS and WhatsApp campaigns, with mobile push also available in the platform; channel availability can depend on plan and setup.

Marketing automation

Build automated customer journeys using contact attributes, events, and engagement. The Free plan includes automation for up to 2,000 contacts.

Contact CRM and segmentation

Store and organize contacts, use lists and segments, and access sales CRM capabilities for managing relationships.

Transactional messaging

Send transactional email and SMS through the Brevo platform and developer APIs.

Conversations and customer service

Use Conversations tools for customer interactions, including live chat and other service channels.

Commerce and analytics

Use commerce-oriented reporting and analytics to review marketing and customer activity.

APIs, webhooks, and integrations

Connect contacts, messaging, events, and ecommerce data through REST APIs, webhooks, SDKs, and integrations.

Aura AI

Brevo includes Aura AI assistance; availability and capabilities may vary by product area or plan.

Pros & Strengths

  • ✓
    Accessible campaign creation: Reviewers commonly value the approachable email campaign workflow and editor.
  • ✓
    Broad messaging options: Brevo brings email, SMS, and WhatsApp campaign capabilities together with transactional messaging.
  • ✓
    Free plan available: The Free plan has no time limit and includes up to 300 email sends per day.
  • ✓
    Integrated platform: Contacts, marketing automation, messaging, and analytics are available within one platform, with plan-dependent limits.

Cons & Tradeoffs

  • ⚠
    Free-plan sending cap: The Free plan is limited to 300 email sends per day, and some included features also have usage limits.
  • ⚠
    Template flexibility: Some reviewers report that template design and customization can feel constrained for advanced needs.
  • ⚠
    CRM workflow usability: Some reviewers find CRM workflows less capable or intuitive than dedicated CRM products.
  • ⚠
    Integration coverage: Reviewers note that integration availability may not cover every workflow without API, Zapier, or Make connections.

Known Limitations

  • • Free plan is limited to 300 email sends per day and automation for up to 2,000 contacts.
  • • Paid plan prices and included capabilities depend on selected sending volume and contact limits.
  • • Some channels and advanced capabilities are plan-dependent; paid add-ons may be charged separately.
  • • Custom connections may require APIs, webhooks, Zapier, or Make.

Review-platform snapshot

Independent reviewers frequently praise ease of campaign setup, usability, and the breadth of email and messaging tools. Recurring caveats include Free-plan sending limits, template flexibility, CRM workflow usability, and integration coverage. Review-platform scores reflect each platform’s overall Brevo profile and should not be treated as directly comparable.

Review profiles checked: 2026-09-28

Pricing & Plans

Model: freemium
USD9 /month

Free plan: $0/month, with up to 300 email sends per day and up to 100,000 contacts. Paid plans start at $9/month (Starter), $18/month (Standard), and $499/month (Professional); Enterprise pricing is custom. Annual billing offers a 10% discount. Plan features and limits vary by selected sending volume and contact storage; add-ons are priced separately.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-09-28

Editorial Info

Last Reviewed: 2026-09-28

Verified Sources & Research

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