Overview

Diffbot is an AI-driven platform that automatically extracts structured data from websites using machine learning and computer vision. It parses web pages to generate a Knowledge Graph containing over 10 billion entities such as organizations, products, and articles. Businesses can use the platform to gather market intelligence, build lead lists, and support analytics without manual scraping. The service offers API access for integration into existing software workflows, enabling scalable data collection across industries. Diffbot is GDPR compliant and provides token-based API authentication.

Key Features

Automatic Data Extraction

Uses AI, computer vision, and machine learning to extract structured data from any website without site-specific rules.

Knowledge Graph

Provides a self-updating graph database of over 10 billion entities (organizations, people, articles) crawled and structured from the public web, with linked entities and meaningful relationships.

Crawlbot

Performs web-wide crawling to collect data from multiple pages or entire sites, with filtering logic to optimize speed and reduce noise. Access limited to Plus plans and above (25 active crawls for Plus, 100+ for Enterprise).

Natural Language Processing

Analyzes text to extract entities (people, organizations, products) and data about them (sentiment, relationships) from raw text up to 10,000 characters per document.

API Access

Offers RESTful APIs (Extract, Crawl, Search/DQL, Enhance, Natural Language, Web Search) with token-based authentication for integration with existing systems and workflows.

Web Search

First-of-its-kind web search engine combining a comprehensive first-party web index, SOTA retrieval and reranking models, and an API that fits entirely in a DGX Spark. Self-hosting available, no ads or telemetry, sub-300ms latency.

Bulk Extract

Asynchronous processing of large URL quantities through any Diffbot Extract API, compiling results into a single collection downloadable as JSON or CSV. Access limited to Plus plans and above.

Pros & Strengths

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Automation of Complex Extraction: Automates intricate web data extraction processes, reducing manual effort and maintenance compared to rule-based scraping.

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Comprehensive Knowledge Graph: Provides access to a vast, interconnected database of over 10 billion entities with meaningful relationships for insightful analysis.

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Scalable Solutions: Offers tiered plans (Free, Startup, Plus, Enterprise) that accommodate various business sizes and data needs with flexible monthly subscriptions.

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Seamless API Integration: Integrates smoothly with existing systems through well-defined RESTful APIs with token-based authentication.

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GDPR Compliant: Compliant with EU Data Protection Laws, UK GDPR, and other international data protection regulations with DPA available.

Cons & Tradeoffs

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Cost of Higher Tiers: Advanced plans may be expensive for small businesses; Plus plan at $899/month and Enterprise with custom pricing.

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Learning Curve: Advanced features require a learning period to master effectively, though APIs have been maintained for over 15 years.

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Credit Management: The credit-based pricing model demands careful monitoring to avoid overages; overage rates vary by plan ($0.001/credit for Startup, $0.0009/credit for Plus).

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Crawl API Access Restriction: Crawl API access is limited to Plus plans and above, not available on Free or Startup tiers.

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Bulk Extract Access Restriction: Bulk Extract API access is limited to Plus plans and above, not available on Free or Startup tiers.

Known Limitations

• Data extraction limited to publicly accessible web content.

• Enterprise pricing is custom, requiring negotiation and potentially longer sales cycles.

• Free plan limited to 10,000 credits/month and 5 requests/minute with 429 Quota Exceeded response when exceeded.

• Crawl API limited to 25 active crawls on Plus plans, 100+ on Enterprise.

• All plans limited to 1000 crawls per token.

• Bulk Extract jobs require at least 50 URLs and completed/paused jobs auto-deleted after 10 days.

Pricing & Plans

Model: subscription

USD299 /month

Free plan: 10,000 credits/month, 5 requests/min, no credit card. Startup: $299/month for 250,000 credits/month, 5 requests/sec, overage at $0.001/credit. Plus: $899/month for 1,000,000 credits/month, 25 requests/sec, Crawl API access (25 active crawls), 3 user seats, overage at $0.0009/credit. Enterprise: Custom pricing with custom credit allotment, 100+ active crawls, custom user seats, dedicated support. Monthly subscription, cancel anytime. Diffbot for Students offers Startup-tier access free for academic researchers.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-09-01

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