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Folio

Vendor: Folio

Folio is an interactive product demo tool allowing users to capture screens, customize elements, and add annotations to create engaging, customizable demos without coding.

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Overview

Folio is an interactive product demo software designed for individuals, small teams, and startups to create engaging, customizable demos without writing code. The platform enables users to capture application screens, customize visual elements, and add guiding annotations to build compelling product narratives. By facilitating easy screen captures, annotations, pan and zoom, and video or GIF exports, Folio helps enhance customer engagement and drive conversions. It also offers viewer analytics to track performance and optimize demos, making it a valuable tool for sales and marketing teams seeking interactive customer presentations.

Key Features

Screen Capture

Easily capture application screens, including navigation, images, and tooltips, to showcase product functionalities.

No-Code Editor

Customize various elements such as logos, text, and features using a user-friendly, no-code interface.

Annotations and Guides

Add annotations to guide prospects through demos, ensuring they understand key features and benefits.

Pan & Zoom

Highlight important aspects of the product by zooming in on specific areas within the demo.

Video/GIF Export

Export demos as videos or GIFs for use in emails and social media campaigns.

Gmail Integration

Embed demos directly into emails to provide recipients with an interactive experience.

Analytics

Analyze viewer behavior and performance metrics to optimize demos and improve engagement.

HTML Capture

Capture HTML elements for precise demo creation.

Custom Themes

Apply custom themes to match brand identity.

Blur Mask

Mask sensitive information in demos with blur effects.

Demo View Notification

Receive notifications when demos are viewed.

Record Personal Video

Add personal video narration to demos.

Custom CTA Demo Overlay

Add custom call-to-action overlays on demos.

Find & Replace Text

Bulk edit text across demo screens.

Edit HTML Elements

Directly edit HTML elements in captured screens.

Custom Branding

Apply custom logos, domains, and branding to demos.

Advanced Integrations

Connect with CRM, marketing platforms, and Slack for lead sync and notifications.

Secure Demo Access

Control demo access with security settings.

Custom Forms

Capture leads with customizable forms embedded in demos.

Tag Management

Organize demos and templates with tags.

Custom Sub Domain

Use custom subdomains for demo sharing.

Multiple Teams

Manage multiple teams within a single Enterprise workspace.

Open APIs

Access open APIs for custom integrations.

SAML SSO Integrations

Enable single sign-on via SAML for enterprise security.

Custom Data Retention Policies

Define custom data retention rules for compliance.

Pros & Strengths

  • ✓
    Free Plan Available: Offers a free tier with 1 user, up to 2 basic demos, and core features like unlimited demo steps/views.
  • ✓
    User-Friendly Interface: The no-code editor makes it accessible for users without technical expertise to create professional demos.
  • ✓
    Versatile Customization: Offers a range of features to tailor demos to specific audience needs including HTML editing, custom branding, and themes.
  • ✓
    Integration Capabilities: Seamlessly integrates with Gmail, Chrome/Edge extensions, Slack, CRM, and marketing platforms.
  • ✓
    Team Collaboration Features: Supports workspace management, permissions, and demo/template collaboration for teams.

Cons & Tradeoffs

  • ⚠
    Team Plan Minimum Users: Team plan requires a minimum of 2 users.
  • ⚠
    Watermark on Free Plan: Free plan includes watermark on demos.
  • ⚠
    Limited Free Plan Demos: Free plan limited to 2 basic demos and 2 basic templates.
  • ⚠
    Performance Issues: Some users have reported difficulties with screen capture and demo loading times.
  • ⚠
    Support Limitations: There have been instances of delayed responses from customer support.

Known Limitations

  • • Team Plan requires a minimum of 2 users.
  • • Free plan includes watermark and limited to 2 basic demos/templates.
  • • Some users may experience performance issues with screen capture and loading times.
  • • Customer support response times can be slow.

Pricing & Plans

Model: freemium

Folio offers a freemium model with a Free plan (1 user, up to 2 basic demos, watermark) and paid tiers: Lite ($29/user/month monthly, $25/user/month annually), Pro ($49/user/month monthly, $42/user/month annually), Team ($69/user/month monthly, $59/user/month annually, minimum 2 users), and Enterprise (custom pricing). Annual billing saves 15%. A 14-day free trial is available for paid plans.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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