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FollowUp

Vendor: FollowUp

FollowUp is a Gmail based productivity suite that adds follow up reminders, email tracking, scheduling, and snooze features to help users manage communications and avoid missed follow ups.

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Overview

FollowUp is a lightweight productivity suite designed for Gmail users who need to streamline email management and ensure timely follow ups. The platform provides automated reminder alerts, tracking of opens and clicks, scheduled send times, and snooze functionality directly within the inbox. It supports contact tagging, basic scheduling, and integrates with Salesforce for enhanced CRM workflows. The tool targets sales professionals, customer support teams, and any users relying heavily on email communication, offering a simple interface that integrates seamlessly with Gmail to reduce missed interactions and improve organization.

Key Features

Follow up reminders

Sets automated reminders for pending email responses within Gmail.

Email open/click tracking

Monitors whether recipients have opened or clicked links in sent emails.

Send later functionality

Allows scheduling of email sends for a later date and time.

Email snoozing

Temporarily moves emails to a later time in the inbox to defer attention.

Contact tagging and scheduling

Enables tagging contacts and scheduling tasks or follow ups associated with them.

Email aliases (2 5 depending on plan)

Provides additional email aliases for segmentation or brand representation.

Salesforce integration (Salesforce Edition)

Syncs follow up data and contacts with Salesforce CRM when using the Salesforce Edition.

Pros & Strengths

  • ✓
    User friendly interface: Intuitive design reduces training time and encourages consistent use.
  • ✓
    Seamless Gmail integration: Operates directly within Gmail without requiring separate client software.
  • ✓
    Effective email tracking and scheduling: Provides clear metrics on engagement and reliable timing for sends.
  • ✓
    Helps prevent missed follow ups: Automated reminders ensure timely responses and improve lead management.
  • ✓
    Suitable for sales and lead management: Features align with common sales workflows and CRM integration.

Cons & Tradeoffs

  • ⚠
    No free plan for personal use: All plans require payment, which may deter casual users.
  • ⚠
    Limited to Gmail users: The tool does not support other email providers such as Outlook or Apple Mail.
  • ⚠
    Occasional syncing issues: Some users report delays or failures in syncing reminders and tracking data.
  • ⚠
    Limited customization options: Advanced users may find the configuration options restrictive.

Known Limitations

  • • Only works within Gmail; no support for other email providers.

Pricing & Plans

Model: subscription
USD18 /month

Offers three subscription tiers: Starter at $23/month ($18/month billed annually), Professional at $36/month ($29/month billed annually), and Salesforce Edition at $50/month ($40/month billed annually).

✓ Free Plan ✓ Free Trial

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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