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FollowUp

Vendor: FollowUp

FollowUp is a Gmail based productivity suite that adds follow up reminders, email tracking, scheduling, and snooze features to help users manage communications and avoid missed follow ups.

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Overview

FollowUp is a lightweight productivity suite designed for Gmail users who need to streamline email management and ensure timely follow ups. The platform provides automated reminder alerts, tracking of opens and clicks, scheduled send times, and snooze functionality directly within the inbox. It supports contact tagging, basic scheduling, and integrates with Salesforce for enhanced CRM workflows. The tool targets sales professionals, customer support teams, and any users relying heavily on email communication, offering a simple interface that integrates seamlessly with Gmail to reduce missed interactions and improve organization. A 14-day free trial is available with no credit card required.

Key Features

Follow up reminders

Sets automated reminders for pending email responses within Gmail.

Email open/click tracking

Monitors whether recipients have opened or clicked links in sent emails.

Send later functionality

Allows scheduling of email sends for a later date and time.

Email snoozing

Temporarily moves emails to a later time in the inbox to defer attention.

Contact tagging and scheduling

Enables tagging contacts and scheduling tasks or follow ups associated with them.

Email aliases (2-5 depending on plan)

Provides additional email aliases for segmentation or brand representation.

Salesforce integration (Salesforce Edition)

Syncs follow up data and contacts with Salesforce CRM when using the Salesforce Edition.

Auto follow-ups

Automatically sends follow-up emails if no reply is received, with option to use custom or expert templates.

Recurring reminders

Enables recurring reminders for daily, weekly, or monthly tasks to streamline routine follow-ups.

Relationship insights

Shows crucial information about contacts directly in the inbox, including interaction history and context.

Link tracking

Tracks when recipients click on links in emails to gauge engagement.

Daily summary

Provides a snapshot of upcoming reminders and scheduled emails for the day.

Zapier integration

Connects with Zapier to automate workflows across thousands of apps.

IFTTT integration

Integrates with IFTTT for custom automation recipes and cross-platform triggers.

Pros & Strengths

  • ✓
    User friendly interface: Intuitive design reduces training time and encourages consistent use.
  • ✓
    Seamless Gmail integration: Operates directly within Gmail without requiring separate client software.
  • ✓
    Effective email tracking and scheduling: Provides clear metrics on engagement and reliable timing for sends.
  • ✓
    Helps prevent missed follow ups: Automated reminders ensure timely responses and improve lead management.
  • ✓
    Suitable for sales and lead management: Features align with common sales workflows and CRM integration.
  • ✓
    14-day free trial with no credit card required: Allows users to test all features risk-free before committing to a paid plan.
  • ✓
    Broad automation ecosystem: Integrates with Zapier and IFTTT for extended workflow automation beyond native features.

Cons & Tradeoffs

  • ⚠
    No permanent free plan for personal use: After the 14-day trial, all plans require payment, which may deter casual users.
  • ⚠
    Limited to Gmail users: The tool does not support other email providers such as Outlook or Apple Mail for most features.
  • ⚠
    Occasional syncing issues: Some users report delays or failures in syncing reminders and tracking data.
  • ⚠
    Limited customization options: Advanced users may find the configuration options restrictive.

Known Limitations

  • • Only works within Gmail; no support for other email providers for most features.
  • • Reminders feature works in any email client, but core functionality requires Gmail and Chrome extension.

Pricing & Plans

Model: freemium

Offers a 14-day free trial (no credit card required) followed by three subscription tiers: Starter at $23/month ($18/month billed annually), Professional at $36/month ($29/month billed annually), and Salesforce Edition at $50/month ($40/month billed annually). Team plans available upon request.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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