Overview

Leadfeeder is a data enrichment and website visitor tracking tool designed to help sales and marketing teams identify potential leads visiting their website. By integrating directly with Google Analytics, the platform reveals which specific companies are browsing, offering insights into their behavior and interests. Users can filter these leads by various criteria, such as geography or behavior, and integrate the data directly into popular CRM platforms like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics. The tool features customizable dashboards, email alerts, AI-powered insights, and workflow automation to streamline outreach. Advanced capabilities including CRM automations, AI scoring, and dedicated support are available in paid tiers.

Key Features

Website Visitor Tracking

Identifies the companies visiting your website to uncover anonymous traffic.

Google Analytics Integration

Syncs with Google Analytics seamlessly to provide enhanced insights into visitor behavior.

Lead Filtering

Allows users to filter potential leads based on specific criteria like location, industry, and behavior with over 100+ unique filters.

CRM Integration

Connects with popular customer relationship management tools like Salesforce, HubSpot, Pipedrive, and Microsoft Dynamics.

Email Alerts

Sends notifications about new lead activities directly to the user's inbox.

Customizable Dashboards

Enables teams to tailor dashboards to focus on key metrics and custom visualizations.

AI Activity Summary

See who's on your site, what they care about, and how they found you with AI-powered insights to act fast.

AI Company Insights

Ask custom questions about companies (e.g., market fit, customers, tech stack) and save custom prompts for reuse.

AI List Enrichment

Enrich up to 50,000 companies per list with firmographics, behaviors, and attributes; combine multiple criteria in scoring logic.

AI Scoring

Automated company scoring using prompt-driven AI tailored to your criteria for instant lead prioritization.

AI Alerts

Real-time account alerts for news and changes in target accounts, including 33 Trigger Events like new customers and partnerships.

CRM Automations

Automatically create CRM deals or tasks when target companies show buying intent by visiting your website.

B2B Display Campaigns

Automatically retarget open deals with advertising to companies your sales teams are pursuing.

Team Messaging Integrations

Send identified companies to Slack, Microsoft Teams, or Google Chat channels automatically or manually.

Pros & Strengths

✓

Easy Google Analytics Integration: Provides seamless setup and immediate value by leveraging existing Google Analytics data.

✓

Clear Company Identification: Helps pinpoint specific target companies browsing the site, facilitating precise outbound campaigns.

✓

Effective Lead Filtering: Offers robust filtering options with 100+ unique filters to prioritize high-intent leads based on behavior and demographics.

✓

Strong Customer Support: Provides helpful resources and support to assist users in maximizing platform utility, with dedicated CSM on Scale plan.

✓

AI-Powered Insights: Instant lead prioritization, automated scoring, and research-free outreach with AI features embedded in workflow.

✓

Unlimited Users: Every plan includes unlimited users with shared credit pool, no per-seat pricing.

✓

Free Plan Available: Lite plan offers free forever access with last 100 identified companies and 7-day history.

✓

14-Day Free Trial: Full access trial with no credit card required for all paid plans.

Cons & Tradeoffs

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Limited Free Plan: The free tier offers restricted features, primarily suited for very small businesses with low traffic (last 100 companies, 7-day history).

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Premium Pricing Tier: Subscription costs can be relatively high compared to alternative website tracking solutions, with annual billing required for best rates.

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Occasional Data Inaccuracies: Some users report occasional discrepancies or inaccuracies in the identified company data due to IP matching limitations.

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Credit-Based Enrichment: Data enrichment actions (emails, phones, exports, CRM syncs) consume credits which have monthly limits and don't roll over.

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Annual Billing Commitment: Best pricing requires annual upfront payment; monthly billing available at higher cost for Discover and Activate plans only.

Known Limitations

• Requires existing Google Analytics setup to function fully

• Company identification relies on IP matching and may miss or misidentify certain visitors

• Enrichment credits don't roll over at end of contract period

• AI features require paid plans (Discover and above for some, Activate and above for CRM automations)

• Custom enterprise pricing requires sales contact

Pricing & Plans

Model: freemium

EUR79 /month

Leadfeeder offers a free Lite plan with last 100 identified companies and 7-day history. Paid plans (billed annually): Discover at €79/month, Activate at €369/month, Scale at €599/month. Enterprise custom pricing. All plans include unlimited users. 14-day free trial available. Credits for enrichment actions (emails, phones, exports, CRM syncs) with monthly allowances: Discover 113 credits, Activate 527 credits, Scale 599 credits. Identified company limits: Discover 113, Activate 527, Scale 599 per month.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

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