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Loom

Vendor: Loom

Loom is a video recording and sharing tool for asynchronous communication, enabling screen, voice, and camera capture with editing, analytics, and integrations.

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email multichannel Remote team communication Customer onboarding videos Sales outreach with embedded video Product management collaboration Bug reporting and documentation Async team alignment #video #screen-recording #asynchronous-communication #analytics #integrations #video-hosting #ai-powered

Overview

Loom is a video recording and sharing platform designed for asynchronous communication. It allows users to capture screen, webcam, and audio in up to 4K resolution, then edit and share videos for tutorials, updates, and customer interactions. Features include trimming, annotations, drawing tools, customizable CTAs, password protection, viewer analytics, AI-generated titles and summaries, and video hosting via Loom HQ. It supports remote collaboration across Mac, Windows, iOS, and Android. Pricing includes a free Starter tier, paid Business plan with 14-day free trial, and custom Enterprise pricing.

Key Features

Screen and Webcam Recording

Capture screen and camera in up to 4K resolution with options for screen only, camera only, or both simultaneously.

Video Editing

Trim, stitch, and edit recorded videos with Live Rewind to pause, edit, and resume recording.

AI-Powered Features

AI-generated titles, summaries, action points, and transcriptions in 50+ languages streamline video documentation workflows.

Drawing Tools and Annotations

Emphasize mouse clicks and draw on screen during recording for clearer visual communication.

Customizable CTAs

Add customizable calls-to-action to videos to give viewers an easy path to important links and resources.

Content Security

Restrict viewing by email address and add password protection for sensitive content.

Rich Reactions and Comments

Viewers can add time-stamped comments and react with emojis to foster async conversation.

Viewer Insights and Engagement Analytics

Track viewer activity, engagement levels, and notifications when someone watches, comments, or reacts.

Video Hosting (Loom HQ)

Centralized video library with unlimited storage, folders, tags, search by transcript, and support for MP4, MOV, AVI, WEBM, MV up to 4GB.

Cross-Platform Support

Available on Mac, Windows, iOS, Android, and Chrome extension for seamless recording across devices.

Pros & Strengths

  • ✓
    User-Friendly Interface: Quick installation and intuitive design reduce onboarding time for teams.
  • ✓
    Functional Free Plan: Starter tier offers basic recording and sharing capabilities at no cost with up to 25 videos per member.
  • ✓
    Comprehensive Video Hosting: Loom HQ provides unlimited video storage, organization, and sharing without bandwidth charges.
  • ✓
    AI-Enhanced Productivity: AI-generated titles, summaries, and transcripts save time on video documentation.
  • ✓
    Strong Async Collaboration Features: Comments, emoji reactions, CTAs, and drawing tools enable rich async communication.

Cons & Tradeoffs

  • ⚠
    Limited Advanced Editing: Basic trimming, stitching, and annotation tools may not meet advanced video editing requirements.
  • ⚠
    Higher Cost for Advanced Features: Business and Enterprise tiers increase per-user cost for premium capabilities like 4K recording and admin controls.
  • ⚠
    Occasional Processing Delays: Video generation may experience delays during peak usage periods.
  • ⚠
    Starter Plan Video Limits: Free plan limits users to 25 videos total and 5 minutes per video.

Known Limitations

  • • Free plan limits videos to 25 total per member and 5 minutes each
  • • Advanced analytics, admin controls, and 4K recording require paid tiers
  • • Processing delays may occur during high traffic periods
  • • Drawing tools and virtual backgrounds only available in desktop app, not Chrome extension
  • • Zoom auto-import only available on Enterprise plan

Pricing & Plans

Model: subscription
USD12.5 /month

Starter plan is free with up to 25 videos per member and 5-minute limit per video. Business plan costs $12.50 per user/month with unlimited videos, custom branding, advanced analytics, and AI features. Business + AI plan offers 14-day free trial. Enterprise plan has custom pricing with added security, admin features, and Zoom auto-import.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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