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RB2B

Vendor: RB2B

RB2B identifies U.S. website visitors at person level, delivering LinkedIn profiles to Slack in real-time for immediate sales engagement.

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linkedin U.S. B2B sales teams seeking real-time website visitor identification Teams needing LinkedIn profile enrichment for Slack engagement Compliance-focused lead generation for U.S. markets #lead-enrichment #us-visitors #linkedin #slack #b2b-sales

Overview

RB2B is a website visitor identification tool that delivers person-level identity for U.S.-based web traffic. It captures LinkedIn profiles of site visitors in real-time and pushes them to Slack, enabling sales teams to engage high-intent leads immediately. The platform supports ICP filtering by industry, company size, and job title, and integrates with CRM systems. By focusing exclusively on U.S. visitors, RB2B simplifies compliance by avoiding GDPR applicability. It aims to transform web traffic into pipeline opportunities through enriched data and real-time notifications.

Key Features

Real-time LinkedIn profile capture

Instantly captures LinkedIn profiles of website visitors and pushes them to Slack, enabling sales teams to engage high-intent leads promptly.

U.S.-only visitor identification

Focuses identification on U.S. website visitors only, simplifying compliance by excluding GDPR-regulated international traffic.

ICP filtering for audience refinement

Allows targeting based on industry, company size, and job title to refine ideal customer profile engagement.

CRM and Slack integration

Seamlessly integrates enriched lead data with CRM systems and Slack channels, streamlining sales workflows and team access to visitor insights.

Contact-Level Site ID (US Only)

Provides person-level identification for U.S. website visitors with 15-20% coverage on Free/Starter plans and 35-45% on Pro.

Company-Level Site ID (Global)

Identifies companies globally visiting the website, available across all plans.

Identity Graph Waterfall

Uses a waterfall approach to maximize visitor identification rates across multiple data sources.

Email Enrichment

Enriches visitor profiles with business email addresses on paid plans.

Hot Pages (High-Intent Tagging)

Tags high-intent pages to prioritize leads based on engagement signals.

Hot Leads (ICP Filtering)

Filters and highlights leads matching ideal customer profile criteria.

Exclusions - Domains, URLs, Lists

Allows exclusion of specific domains, URLs, or lists to reduce noise and focus on relevant traffic.

Up to 3 Additional Contacts per ICP Account

Identifies up to 3 additional contacts per ideal customer profile account (coming soon).

Traffic Insights

Provides demographic and firmographic breakdowns, URL comparisons, and visibility into ICP leads in one dashboard.

Pros & Strengths

  • ✓
    Person-level visitor identification: Enables deeper understanding of website visitors at individual level, supporting personalized engagement strategies.
  • ✓
    Strong LinkedIn and Slack integration: Real-time push of LinkedIn profiles to Slack enhances sales workflows and team coordination for lead engagement.
  • ✓
    Compliance-focused U.S. focus: Exclusive focus on U.S. visitors simplifies regulatory compliance by avoiding GDPR complexities.
  • ✓
    Free tier available: Offers a 100% free plan with basic company-level identification and Slack/Teams push capabilities.
  • ✓
    Extensive integration ecosystem: Integrates with HubSpot, Salesforce, Clay, Zapier, Webhook, Apollo, CSV Export, Slack, Teams, and over a dozen other products.

Cons & Tradeoffs

  • ⚠
    U.S.-only limitation: Focus on U.S. visitors limits applicability for businesses targeting global audiences requiring person-level identity.
  • ⚠
    Advanced features pricing: Cost of advanced features like CSV downloads and CRM pushes may be high for smaller teams or startups with limited budgets.
  • ⚠
    Limited contact-level coverage on lower tiers: Free and Starter plans only provide 15-20% contact-level resolution coverage for U.S. visitors.
  • ⚠
    Overage fees apply: Additional resolutions beyond plan limits incur per-resolution fees ($0.45 on Starter, $0.25 on Pro).

Known Limitations

  • • U.S.-only visitor scope limits global person-level identification
  • • Advanced features require paid subscription tier for CSV and CRM data exports
  • • Contact-level identification coverage is 15-20% on Free/Starter plans and 35-45% on Pro plan
  • • Overage charges apply at $0.45 per resolution (Starter) and $0.25 per resolution (Pro)
  • • Up to 3 additional contacts per ICP account feature is not yet available (coming soon)

Pricing & Plans

Model: freemium
USD79 /month

Free tier available with basic company-level ID and Slack/Teams push. Paid plans: Starter at $79/month (150 monthly resolutions, 15-20% contact-level coverage), Pro at $149/month (300 monthly resolutions, 35-45% coverage), Premium at $199/month. 7-day full-featured trial available. Overage fees: $0.45/resolution (Starter), $0.25/resolution (Pro).

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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