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Baseloop

Vendor: Baseloop

AI-assisted GTM data workflows that enrich leads and accounts across 40+ data providers, then score, route, and sync records to CRM and outreach tools. Includes MCP/CLI for Claude/Codex on all plans.

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email multichannel B2B sales and RevOps teams automating account and contact enrichment GTM teams building repeatable lead-scoring, routing, and CRM update workflows Teams wanting AI-assisted workflow building via MCP/CLI with Claude or Codex #gtm-workflows #lead-generation #data-enrichment #crm-enrichment #ai-research #mcp-cli #output-based-pricing

Overview

Baseloop is a GTM data workflow platform for enriching and routing account, lead, and signal data. Users describe a workflow in natural language; Baseloop builds the enrichment and scoring steps, then sends results to connected CRMs and outreach tools. Its current product pages describe waterfall enrichment across 40+ providers, AI research agents, email and phone lookups, workflow automation, and CRM enrichment. HubSpot and Salesforce have native connectors; the official pricing page distinguishes CRM sync included on every plan. The official integrations directory lists 15 connectors for CRM, communications, outreach, AI research, and data/signals. MCP/CLI connects Claude or Codex directly to Baseloop on every plan. Output-based pricing: pay only for successful enrichments; failed lookups never cost credits. CRM sync to HubSpot or Salesforce never deducts credits. Annual plans offer 10% discount with credits upfront. Unused credits roll over on paid plans, capped at 2X monthly limit. Scale plan includes a Growth Consultant.

Key Features

Natural-language workflow builder

Describe an account, lead, or signal workflow in plain language; Baseloop builds the enrichment, scoring, and routing steps.

Waterfall data enrichment

Run people and company lookups across 40+ data providers, including email and phone enrichment; the pricing page says unsuccessful lookups do not consume credits.

AI research agents

Use AI agents to research companies and contacts and fill gaps in structured provider data.

Lead and account scoring

Apply ICP criteria and workflow rules to score enriched records and route selected leads or accounts.

CRM enrichment and sync

Use native HubSpot and Salesforce actions to import, create, look up, update, and enrich CRM records. CRM sync is included on every plan and never deducts credits.

Workflow triggers and destinations

Start workflows from CRM lists and events, inbound signups, webhooks, or CSV data, then route results to CRM, Slack, or connected outreach tools.

Sequencer and research connectors

The official integrations directory lists HeyReach, Instantly, LaGrowthMachine, Lemlist, Reply, Smartlead, Parallel, Perplexity, BuiltWith, LinkedIn, and Vidu.

MCP/CLI for Claude and Codex

MCP and CLI connect Claude or Codex directly to Baseloop. Describe what you need and the agent builds the tables, enrichment, scoring, and routing for you in real time. No UI to learn. No tables to build by hand. Included on every plan. ChatGPT and Gemini support coming soon.

Output-based pricing

You only pay credits when an enrichment succeeds. Failed lookups never cost you. Phone enrichment costs more credits. CRM sync to HubSpot or Salesforce never deducts credits.

Pros & Strengths

Cons & Tradeoffs

Known Limitations

  • • Pricing uses monthly credits rather than per-seat billing; phone enrichment consumes more credits than most enriched data points.
  • • Unused credits roll over on paid plans but are capped at 2X the plan's monthly limit; anything above the cap expires at renewal.
  • • Top-up credits are priced slightly above the plan's standard rate and expire at the end of the billing period.
  • • Scale plans have custom rollover and top-up terms tailored to volume.
  • • ChatGPT and Gemini support for MCP/CLI is coming soon, not yet available.

Pricing & Plans

Model: subscription
EUR149 /month

Starter starts at €149/month for 2,000 monthly credits; Pro starts at €499/month for 15,000 credits; Scale pricing is custom. Plans have unlimited seats and are credit-based, not per-seat. A 7-day Pro trial is available without a credit card. Annual billing advertises 10% savings and credits upfront. Unused credits roll over on paid plans, capped at 2X monthly limit. Top-ups available on every paid plan at slightly above standard rate, expiring at end of billing period. CRM sync included on every plan and never deducts credits. Output-based pricing: pay only for successful enrichments; failed lookups never cost credits. Phone enrichment costs more credits. Scale plan includes a Growth Consultant who builds tables, runs ongoing enrichment workflows, and acts as data ops partner. MCP/CLI for Claude/Codex included on all plans.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-09-25

Editorial Info

Last Reviewed: 2026-09-25

Verified Sources & Research

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