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Cognism

Vendor: Cognism

Cognism helps B2B teams find and engage prospects using company and contact data, intent signals, and compliance-focused prospecting workflows.

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email linkedin B2B sales teams Outbound lead generation #sales-intelligence #lead-generation #prospecting #b2b-compliance

Overview

Cognism is a B2B sales intelligence platform for revenue teams. Sales Prospecting packages combine company and contact data with firmographic, technographic, and signal-based filters, AI-assisted account research and search, and CSV workflows. Pro adds premium mobile data, on-demand mobile verification, and intent features. Cognism also offers CRM Enrichment as an add-on or standalone product, Data-as-a-Service/API and bulk delivery, and integrations with CRM, sales-engagement, and automation tools. API and MCP access depends on package and account access. Standard and Pro are quote-based, each listing five included seats; Cognism uses credits for revealing contacts.

Key Features

Company and contact data

Search company revenue, headcount, headquarters and technology usage alongside professional contact details such as email, mobile, job title and work history.

Targeted prospecting and signals

Build lists using firmographic, technographic and signal-based filters; Cognism lists hiring, funding and M&A, job changes and intent data. Feature access varies by package.

AI-assisted research and search

Use Cognism's AI company research, persona builder and AI search tools to research accounts and refine prospecting workflows, as listed on its current pricing page.

CRM Enrichment and data delivery

CRM Enrichment can be bought as an add-on or standalone; Cognism also offers API and bulk delivery through Data-as-a-Service. API/MCP access is package-dependent.

CRM and sales-tool integrations

Cognism lists Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Salesloft, Outreach and Zapier. Its HubSpot two-way sync for Sales Companion/Prospector is distinct from the CRM Enrichment suite, which the H1 2026 update said then supported Salesforce with HubSpot support planned.

Pros & Strengths

  • ✓
    Several data workflows: The product combines prospecting, CSV enrichment, CRM Enrichment, API and bulk-delivery options, subject to package access.
  • ✓
    Contact reveal credits: Cognism says previously revealed contacts can be viewed again without a new credit, unless key information changes, such as a job move.
  • ✓
    CRM and sales engagement options: Officially listed connections include Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Bullhorn, Salesloft, Outreach and Zapier.

Cons & Tradeoffs

  • ⚠
    No public list price: Cognism asks prospects to request a tailored quote based on the products, team setup and usage; a starting monetary price is not listed.
  • ⚠
    Package-dependent access: CRM Enrichment, Data-as-a-Service and API/MCP access are separately packaged or account-dependent, so buyers need to confirm exact entitlements.

Known Limitations

  • • Cognism does not publish a starting monetary price on its pricing page; request a tailored quote.
  • • API/MCP availability and data access depend on package and account configuration.
  • • CRM Enrichment and the general HubSpot integration are separate capabilities; the H1 2026 product update described CRM Enrichment as Salesforce-supported with HubSpot planned.

Review-platform snapshot

Third-party sentiment only (G2, Capterra, TrustRadius and G2 comparisons with Lusha and Apollo): reviewers commonly value ease of use, useful contact data, prospecting efficiency and CRM workflows. Criticism includes imperfect or region-dependent contact/mobile coverage, missing or outdated records, onboarding or search/export friction, and price or credit limits. Views differ by market and use case; review-site sentiment is not verification of product capabilities or pricing.

Review profiles checked: 2026-09-30

Pricing & Plans

Model: custom

Cognism lists Standard and Pro Sales Prospecting packages (five seats included in each); pricing is tailored to product, team setup and use. CRM Enrichment is an add-on or standalone product; Data-as-a-Service pricing depends on subscription, usage and delivery. Credits are allocated by seat, one per newly revealed contact, with no repeat charge for a revealed record unless key details change. No public starting price, currency or billing period is listed; request a quote/demo. No free plan or self-serve trial is advertised on the official pricing page.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-09-30

Editorial Info

Last Reviewed: 2026-09-30

Verified Sources & Research

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