Overview

Default is a comprehensive go-to-market platform that unifies data enrichment, lead routing, meeting scheduling, and workflow automation on a single data layer. It offers tiered plans (Growth and Scale) with annual platform fees bundling enrichment credits and workflow runs, plus per-user seats for Routing + Scheduling ($540/user/year) and Scheduling ($240/user/year). The platform includes a unified data layer (Tables), real-time routing, workflow builder with text-to-workflow beta, scheduling with branded calendars and round-robin queues, CRM hygiene with fuzzy matching and per-field waterfalls, and MCP access for programmatic control. It supports bi-directional CRM sync (Salesforce, HubSpot), AI agent booking via book.md and MCP, and provides audit logs, provenance tracking, and migration services.

Key Features

Unified Data Layer (Tables)

A unified view of all go-to-market data from the data layer, enabling deterministic person and company matching across every source.

Workflow Builder & Automation

Build unlimited workflows triggered by data layer events or AI agents. Includes text-to-workflow beta turning plain-language requests into working systems. Every run logged and reversible with version control.

Lead Routing & Matching

Real-time distribution across territories, accounts, and queues with round-robin, lead-to-account matching, and centrally managed routing policies.

Meeting Scheduling

Branded calendars, personal/round-robin/team scheduling links, handoff functionality, global event management, office hours, group events, and in-person event scheduling. AI agents can book via book.md and MCP.

Data Enrichment & Waterfalls

Per-field waterfall enrichment across providers (Apollo.io, Clearbit, People Data Labs, Wiza, Abstract), email validation, contact sourcing, IP geolocation, deep research agents, and scheduled/automated runs.

CRM Hygiene

Fuzzy matching for duplicates, per-field waterfalls, record reconciliation with audit trails, scheduled workflows for passive housekeeping, and MCP access for terminal-based governance.

MCP (Model Context Protocol) Access

Programmatic access to workflows, enrichment, routing logs, assignment logs, waterfalls, provenance tracking, and agent triggers from the terminal.

Integrations & Bi-directional Sync

Bi-directional sync with Salesforce and HubSpot, real-time calendar sync, webhook support, and custom integration building for Scale plan customers.

Pros & Strengths

✓

Unified Platform: Combines data enrichment, routing, scheduling, workflow automation, and CRM hygiene on a single data layer, eliminating tool sprawl.

✓

AI Agent Ready: Built for AI agents with MCP access, book.md support, and text-to-workflow/text-to-meeting beta features for plain-language automation.

✓

Transparent, Scalable Pricing: Annual platform fees bundle enrichment credits and workflow runs with rollover, plus clear per-seat pricing for Routing+Scheduling and Scheduling roles.

✓

Auditability & Control: Every workflow run logged and reversible, admin edits tracked with rollback-ready versions, field-level provenance, and terminal-based audit via MCP.

✓

Migration & Support: Scale plan includes dedicated support, migration services by forward-deployed engineers, and custom integration building.

Cons & Tradeoffs

⚠

Higher Entry Cost: Growth plan starts at $15,000/year ($1,250/month), which may be prohibitive for small teams compared to previous $350/month base fee.

⚠

Complex Credit System: Enrichment credit model (1 credit per provider call, waterfalls use 6+ credits, de-anonymization uses 3 credits) requires careful estimation and monitoring.

⚠

Learning Curve: Platform's breadth (data layer, workflows, routing, scheduling, enrichment, MCP) presents a significant learning curve for new users.

⚠

Beta Features: Text-to-workflow and text-to-meeting are in beta, so reliability and completeness may vary.

Known Limitations

• Growth plan minimum $15,000/year may exclude small teams

• Enrichment credits and workflow runs are metered and require annual commitment

• Primarily focused on inbound and GTM workflows, less suited for pure outbound prospecting

• Advanced features (MCP, custom integrations, dedicated support) require Scale plan ($36,000/year)

• Credit overages charged at $0.10/credit after thresholds

Pricing & Plans

Model: subscription

USD1250 /month

Two tiered annual plans: Growth at $15,000/year ($1,250/month) includes 24,000 enrichment credits/year and 200,000 workflow runs/year. Scale at $36,000/year ($3,000/month) includes 60,000 credits/year and 600,000 runs/year. Both include unlimited workflow building, Slack support, and rollover of unused credits/runs. Per-user seats: Routing + Scheduling at $540/user/year ($45/month) for AEs/CSMs/BDRs; Scheduling at $240/user/year ($20/month) for SEs/managers/BDRs needing only booking links. Extra credits at $0.10/credit. Website de-anonymization uses 3 credits per identified visitor. Demo required to configure plan.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

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