Overview

Gleam is a marketing platform designed for growth and GTM teams to create interactive lead generation campaigns such as contests, giveaways, and referral programs. The tool captures leads through more than 30 entry actions including email sign ups, social follows, UTM link visits, and custom webhooks and automatically syncs verified contacts to popular CRMs like HubSpot, Salesforce, Klaviyo, Mailchimp, and ActiveCampaign, as well as 100+ services via Zapier. Built in viral loops encourage participants to invite friends, amplifying reach, while fraud detection, real time analytics, and white label branding support scalable acquisition workflows. A free tier provides unlimited basic campaigns with Gleam branding, and paid tiers add custom domains, advanced integrations, priority support, and dedicated account management for enterprise customers.

Key Features

30+ Entry Actions

Capture leads via email sign ups, social follows, UTM link visits, app store reviews, custom webhooks, and many other methods.

Native CRM & ESP Integrations

Sync verified leads directly to HubSpot, Salesforce, Klaviyo, Mailchimp, ActiveCampaign and 100+ tools via Zapier and webhooks.

Built in Viral Loop

Referral powered entry actions turn each participant into a multiplier, encouraging friends to join and boost campaign reach.

Lead Capture Forms

Create standalone or embedded forms with conditional logic, custom fields, and instant CRM synchronization.

Fraud Detection & Verification

IP and email verification, bot filtering, and automated winner selection keep lead lists clean and trustworthy.

Real Time Analytics & Webhooks

Track entries, referrals, and conversions live; push events to analytics stacks via webhooks or Google Tag Manager.

Pros & Strengths

✓

Broad entry action library: Offers over 30 lead capture methods, the widest in the giveaway/lead capture category.

✓

Deep native integrations: Leads land directly in major CRMs and ESPs, ensuring verified and segmented data.

✓

Genuine free tier: Free plan provides unlimited basic campaigns without crippled functionality, ideal for early stage teams.

✓

Strong fraud detection: Built in verification filters bots and duplicates, delivering clean winner lists and lead data out of the box.

Cons & Tradeoffs

⚠

Branded free plan: Free campaigns retain Gleam branding, which may affect brand consistency for some users.

⚠

Advanced features locked behind paid tiers: Segmentation, webhook routing, and custom domains require Hobby, Pro, or Business plans.

⚠

Marketing focused design: The platform is optimized for marketing campaigns; sales only teams may need an additional outbound tool to activate captured leads.

Pricing & Plans

Model: freemium

Gleam offers a free plan with unlimited basic campaigns (branded). Paid tiers start at $10/month for Hobby (no branding, custom CSS), $49/month for Pro (full integrations, custom domains), $149/month for Business (advanced fraud detection, priority support, higher limits), and custom enterprise pricing for large teams with SSO and dedicated infrastructure.

✓ Free Plan ✓ Free Trial

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