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Keyplay

Vendor: Keyplay

Keyplay is a B2B ICP marketing platform that uses AI agents to find, score, and track ideal customer profile accounts with whitebox fit and intent modeling, integrating with Salesforce, HubSpot, LinkedIn Ads, and Clay.

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Overview

Keyplay is a B2B ICP marketing platform that uses AI agents to find, score, and track ideal customer profile accounts with whitebox fit and intent modeling, and backtested models. It integrates with Salesforce, HubSpot, LinkedIn Ads, and Clay. Keyplay has merged with Inflection to build a B2B marketing platform where agents execute marketing workflows. The platform helps modern GTM teams identify and prioritize high-value accounts through AI-driven ICP modeling, account scoring, custom signals, market mapping, and CRM integration.

Key Features

ICP Modeling

Utilizes AI to model and identify ideal customer profiles, ensuring alignment with business objectives.

Account Scoring

Assigns scores to accounts based on fit and potential, aiding in prioritization for sales and marketing activities.

Custom Signals

Allows the creation of specific attributes or signals to tailor account selection criteria to unique business needs.

CRM Integration

Seamlessly integrates with CRM systems like Salesforce and HubSpot, ensuring data consistency and streamlined workflows.

Market Mapping

Provides comprehensive insights into the total addressable market, facilitating strategic planning and territory management.

AI Agents

Employs AI agents to execute marketing workflows, including finding, scoring, and tracking ICP accounts with whitebox fit and intent modeling.

Backtested Models

Uses backtested AI models to validate and improve account scoring accuracy over time.

LinkedIn Ads Integration

Integrates with LinkedIn Ads to enable targeted advertising to prioritized ICP accounts.

Clay Integration

Integrates with Clay for enhanced data enrichment and workflow automation.

Pros & Strengths

  • ✓
    Enhanced Targeting: Enables precise identification of high value accounts, improving the effectiveness of sales and marketing efforts.
  • ✓
    User Friendly Interface: Offers an intuitive platform that simplifies the process of account selection and prioritization.
  • ✓
    Responsive Customer Support: Provides dedicated customer success managers who assist in maximizing the platform's value.

Cons & Tradeoffs

  • ⚠
    Single Scoring Model Limitation: Some users have noted challenges when managing multiple ICP segments due to initial limitations in scoring models; however, updates have addressed this issue.
  • ⚠
    Pricing Considerations: The cost may be a factor for smaller businesses or startups with limited budgets.

Known Limitations

  • • No native calling or SMS outreach capabilities.

Pricing & Plans

Model: subscription

Free Preview: $0/year includes preview of 25 accounts, ICP scoring, 21 industry categories, and download of 30 account enrichment fields. Growth Plan: $12,000/year for growing GTM teams with full market mapping and multiple ICP models. Scale Plan: custom pricing for scaling teams requiring tailored ABM data solutions.

✓ Free Plan ✓ Free Trial

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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