Leadinfo

Vendor: Leadinfo

Leadinfo identifies visiting companies via IP matching, scores leads, and pushes data to CRMs and ad platforms, offering GDPR compliant B2B visitor intelligence.

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Overview

Leadinfo is a B2B website visitor identification platform that matches visitor IP addresses against a proprietary company database to reveal which organizations are browsing a site. Identified companies appear in a real time inbox style feed showing a full company profile, pages viewed, time on site, and an automatic lead score based on engagement. The platform is built around GDPR compliance under Article 6(1)(f): IP addresses are not stored, identification does not rely on consent cookies, and only publicly available company data is surfaced. More than 70 native integrations push identified companies into CRMs, ad platforms, and messaging tools, while add ons extend the product into automated outreach, on site chat, and website personalization. Based in Rotterdam, Leadinfo reports coverage of 220 million companies across 195+ countries and over 300 million contacts, and serves more than 20,000 users. Leadinfo is ISO 27001 certified and 100% GDPR compliant.

Key Features

Real-Time Visitor Inbox

Identified companies appear in an inbox style feed with full company profile, pages viewed, and navigation history.

Automatic Lead Scoring

Visitors are ranked by time on site and engagement to help sales teams prioritize follow up.

Decision Maker Contact Data

Enriches identified companies with LinkedIn profiles, email addresses, and phone numbers for relevant contacts.

70+ Native Integrations

One click connections to CRMs, Google Ads, LinkedIn Matched Audiences, Slack, Teams, and analytics tools.

Automation, Tags and Segments

Trigger based actions, colour coded tags, segments built from more than 20 filters, and shared comments support team follow up.

Personalization and Chat Add Ons

Liquid Content adapts on site messaging, Leadbot handles chat and booking, and screen recording replays visitor sessions.

Pros & Strengths

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Strong Value for Price: Reviewers note identification quality is good relative to cost, especially versus higher priced competitors.
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Fast, Simple Setup: Users report installing the tracking script and seeing results the same day without technical help.
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Clear Analytics: The inbox layout and reporting are praised for clarity and accuracy, making visitor data easy to act on.
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Useful Traffic Visibility: Seeing which companies browse the site improves coordination between marketing and sales.
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Broad Integration Coverage: CRM and advertising connections are frequently cited as simplifying follow up workflows.

Cons & Tradeoffs

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Company Level Identification: The tool names the visiting organization but not the individual, limiting precision at larger accounts.
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Uneven Data Depth: Some visitors, especially smaller or less documented companies, show thin detail.
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Filtering Friction: Users find it difficult to screen out irrelevant traffic, leaving unwanted prospects in the feed.
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Cost Scales with Traffic: Pricing is based on unique companies per month; growing sites move to higher tiers and exceeding a limit hides further leads until upgrade.

Known Limitations

• Does not identify individual contacts without enrichment add on
• Requires JavaScript tracking script on the website
• Data depends on publicly available company information
• B2C traffic largely not recognized

Pricing & Plans

Model: subscription

Leadinfo prices by the number of unique companies identified each month, with repeat visits counted once. Plans are billed monthly or annually; entry tier starts at 49/month (annual billing) for up to 50 companies, scaling to 549/month for 1,501 2,000 companies. Higher volumes are quoted custom. A 14 day free trial establishes volume before a tailored proposal.

✓ Free Plan ✓ Free Trial