Leadpipe

Vendor: Leadpipe

Leadpipe identifies anonymous US website visitors by name, email, phone, and LinkedIn in real time, and adds person-level intent data via its Orbit product.

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email linkedin B2B sales teams Marketing agencies Enterprise demand generation #visitor-identification #intent-data #b2b

Overview

Leadpipe is a B2B website visitor identification and intent platform that converts anonymous US web traffic into named individuals. A single JavaScript pixel resolves each session to a person's name, business email, phone number, LinkedIn profile, job title, company firmographics, and the pages viewed, without requiring a form submission. Its Orbit supplement layers person-level intent data showing which visitors are researching a category, comparing vendors, or returning to the site drawn from billions of intent signals and millions of verified profiles. Identified visitors and in-market segments sync in near real time to CRMs, outbound tools, and advertising platforms, enabling sales, email, and paid teams to work the same audience. Leadpipe offers white label and API options for agencies and software vendors, and bills based on the number of unique IDs rather than seats.

Key Features

Person-Level Visitor Identification

Resolves anonymous US website sessions into named individuals with email, phone, LinkedIn, job title, and company firmographics via a JavaScript pixel, without requiring form submissions.

Page-Level Behavioral Tracking

Shows every page a visitor viewed, referral source, and the full profile behind each session, enabling detailed journey analysis.

Orbit Intent Data

Adds person-level intent signals that indicate category research, competitor comparisons, or returning interest, refreshed daily from 60B+ behavioral signals across 5M+ websites, resolved against a 280M+ profile identity graph covering 20,810 intent topics.

Real-Time Activation

Pushes identified visitors and in-market segments to CRMs, outbound tools, and ad platforms (Meta, Google, LinkedIn) in near real time for coordinated outreach.

200+ Integrations and API

Offers native connections to HubSpot, Salesforce, Slack, Zoho CRM, Pipedrive, ActiveCampaign, Customer.io, Zapier, Make, webhooks, Google Sheets, Airtable, Mailchimp, Klaviyo, Omnisend, Notion, Freshsales, Close, Copper, Insightly, Nutshell, GoHighLevel, Smartlead, SmartReach, Instantly, Monday.com, plus a REST API and MCP server for custom workflows.

Agency White Label

Provides master/sub account structure, white label dashboards, custom domains, branded tracking pixel, and client trial capabilities for agencies and software vendors.

Platform Embedding

Branded pixel, REST APIs, and webhooks to embed visitor identification inside your product with sandbox/staging keys, programmatic provisioning, and first-party data surfaced in your UX.

Pros & Strengths

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Strong Match Rates: Reviewers and the company report identifying 30-40% or more of US traffic, exceeding many competing visitor identification tools.
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Fast Setup: Account creation and pixel installation are described as simple, with identifications appearing within minutes and no developer required.
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Depth of Contact Data: Users receive name, title, company, direct email, phone, and LinkedIn profile rather than only a company name, enabling personalized outreach.
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Clear Dashboard: The interface is noted as easy to work in daily, offering at-a-glance summaries alongside detailed visitor profiles.
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Transparent Seat-Free Pricing: Pricing is based on unique identified IDs with published monthly tiers, no seat fees, contracts, or overage charges, making budgeting predictable.

Cons & Tradeoffs

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US Only Person-Level Data: EU and UK traffic is limited to company-level identification, so non-US visitors return far less detail, restricting global use.
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Early Stage Product: Some menu items are still marked as coming soon and the platform has undergone substantial changes between versions, indicating ongoing development.
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Filtering Gaps: Users request stronger filters by industry and on-site behavior, and clearer visibility into which domain each identified lead originated from.
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Cost Scales With Traffic: Because pricing tracks unique identifications, high-traffic sites can move up tiers quickly, increasing costs as visitor volume grows.

Known Limitations

• Outbound actions built on identified visitors require the user to handle unsubscribes and comply with regional data regulations.

Pricing & Plans

Model: subscription

USD147 /month

Leadpipe charges per identified person, not per seat. Free trial offers $0 for 7 days or 500 IDs. Paid Pro tiers: 500 IDs at $147/mo, 1,000 IDs at $248/mo, 2,000 IDs at $398/mo. Agency plan at $1,279/mo includes white-label dashboards, custom domains, unlimited clients. Platform plans custom. Quarterly (~17% off) and annual (~26% off) billing available. No overage charges; pixel pauses at limit. One credit = one unique person regardless of repeat visits.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-26