Overview

Orum is a sales engagement platform that automates and optimizes outbound calling processes for sales teams. It features parallel dialing, intelligent call routing, and real-time analytics to improve connect rates. The platform integrates with major CRMs and provides AI-driven coaching, call recording, and a virtual salesfloor for team collaboration. It is designed for organizations scaling outbound outreach efficiently while maintaining call quality and performance visibility.

Key Features

AI-powered parallel dialing

AI-powered parallel dialing automates call sequences to increase call volume and efficiency for sales representatives.

Real-time analytics and reporting

Real-time analytics and reporting dashboards provide live insights on connect rates, call duration, and team performance.

CRM integrations

CRM integrations with platforms like HubSpot, Salesforce, and Outreach enable seamless data synchronization and workflow automation.

Automated voicemail drops and call notes

Automated voicemail drops and call notes reduce manual effort by leaving pre-recorded messages and logging interactions automatically.

Intelligent call routing and prioritization

Intelligent call routing and prioritization directs calls to available reps based on rules, skill set, or rep capacity.

Virtual salesfloor

Virtual salesfloor enables team collaboration, live call listening, and coaching opportunities during active calls.

AI-driven coaching tools

AI-driven coaching tools analyze call patterns and provide performance feedback to enhance rep skills and outcomes.

Pros & Strengths

✓

Increased call connect rates: Significantly increases call connect rates through efficient parallel dialing and prioritization.

✓

User-friendly CRM integrations: User-friendly interface with seamless CRM integrations reduces friction in daily sales workflows.

✓

Real-time analytics insights: Provides valuable insights through real-time analytics, enabling data-driven sales decisions.

✓

Team collaboration via virtual salesfloor: Enhances team collaboration with virtual salesfloor, facilitating live call monitoring and shared learning.

✓

AI-driven rep performance improvement: Improves sales rep performance with AI-driven coaching tools that offer personalized feedback.

Cons & Tradeoffs

⚠

Pricing cost barrier for smaller teams: Pricing may be high for smaller teams, creating a cost barrier for teams with limited budgets.

⚠

Annual commitment limiting flexibility: Requires annual commitment, limiting flexibility for teams that prefer month-to-month options.

⚠

Learning curve for advanced features: Some users report a learning curve with advanced features, requiring onboarding and training.

⚠

Limited workflow customization: Limited customization options for certain workflows may not align with all sales process preferences.

Known Limitations

• Annual contract required for full access to advanced features and pricing tiers.

• Pricing transparency is limited for enterprise tiers, with custom quotes needed upon contact.

• Advanced features may require onboarding and technical resources to set up effectively.

• Integration setup may involve technical resources and initial configuration time.

Pricing & Plans

Model: subscription

USD250 /month

Launch plan starts at $250 per month with unlimited calls, core dialing features, and 5 caller IDs per month. Ascend plan pricing available upon contact includes international dialing, data enrichment, AI tools, and increased caller IDs.

✓ Free Plan ✓ Free Trial

Similar Sales Tools

active IQ

by active IQ

ActiveIQ is an intent-based account-based marketing platform for B2B companies in energy, industrial, and manufacturing sectors, offering ABM management, targeted advertising, and real-time project tracking.

custom

Advisr

by Advisr

Advisr is a sales operating platform that helps teams create personalized plans, generate tailored proposals with up to date collateral, automate workflows and convert deals into orders, while providing sales intelligence for forecasting and performance analysis.

subscription

Ambition

by Ambition

Ambition is a sales performance management platform that uses gamification, coaching, and real-time analytics to help revenue teams track KPIs, set goals, and improve accountability across distributed teams.