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Outfunnel

Vendor: Outfunnel

Outfunnel synchronizes CRM and marketing tools, tracking engagement and scoring leads to align sales and marketing workflows.

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email B2B sales and marketing teams needing CRM-marketing alignment Companies using Pipedrive, HubSpot, or Salesforce with Mailchimp or ActiveCampaign #CRM integration #marketing automation #lead scoring #data synchronization #sales-marketing alignment

Overview

Outfunnel is a middleware platform that connects customer relationship management (CRM) systems with marketing applications to automate data transfers and track prospect engagement. It supports bidirectional contact synchronization between CRMs such as Pipedrive, HubSpot, and Salesforce and marketing tools like Mailchimp, ActiveCampaign, Klaviyo, and MailerLite. The platform records email opens, clicks, and website visits directly in the CRM, calculates lead scores based on engagement metrics, and integrates lead capture forms from Calendly, Facebook Lead Ads, and Wix. Designed for B2B teams, Outfunnel aims to reduce manual data entry and improve lead prioritization by keeping sales and marketing data consistent across systems.

Key Features

Contact Synchronization

Automatically syncs contacts bidirectionally between CRMs (Pipedrive, HubSpot, Salesforce) and marketing tools (Mailchimp, ActiveCampaign, Klaviyo, MailerLite) to maintain up-to-date records across platforms.

Engagement Tracking

Records email opens, clicks, and other marketing interactions directly within the CRM, giving sales teams visibility into lead behavior.

Website Visitor Tracking

Monitors website activity and logs visits in the CRM to help identify interested prospects and inform outreach timing.

Lead Scoring

Calculates lead scores based on engagement metrics and CRM activities, enabling sales teams to prioritize high-potential leads.

Form Integrations

Connects lead forms from Calendly, Facebook Lead Ads, and Wix to CRMs, streamlining lead capture and follow-up processes.

Marketing Automation

Automates email campaigns and marketing workflows with deep integrations into Pipedrive, Copper, and HubSpot CRM.

Ecommerce Event Sync

Syncs Klaviyo ecommerce events (not just email engagement) to CRM for smarter sales follow-ups.

Google Sheets & Airtable Sync

Syncs data between revenue tools and Google Sheets or Airtable for flexible reporting and workflow automation.

Lead Segmentation

Enables lead segmentation and scoring based on CRM actions, web visits, and marketing engagement to increase sales productivity.

Pros & Strengths

  • ✓
    User-Friendly Interface: Intuitive design facilitates easy setup and navigation, reducing onboarding time for new users.
  • ✓
    Effective CRM Integration: Deep integration with Pipedrive and HubSpot enhances data consistency and accessibility across sales and marketing stacks.
  • ✓
    Responsive Customer Support: Support team is recognized for timely assistance and effective resolution of user concerns.

Cons & Tradeoffs

  • ⚠
    Limited Advanced Features: May lack certain advanced functionalities found in more comprehensive marketing automation platforms.
  • ⚠
    Occasional Data Sync Issues: Some users report infrequent challenges with data synchronization between connected systems.

Known Limitations

  • • Does not provide outbound sales engagement features such as email sequencing or dialing
  • • Primarily focused on CRM-marketing sync; not a full marketing automation suite

Pricing & Plans

Model: subscription
USD29 /month

Three subscription tiers: Basic starting at $29/month for essential features, Growth for growing businesses with advanced functionality, and Professional for larger organizations requiring comprehensive integration capabilities. 14-day free trial available with no credit card required.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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