Overview

Proof is a website personalization and conversion optimization platform that uses real-time social proof to influence visitor behavior. By showing live activity notifications such as recent purchases, sign-ups, or current visitor counts, it creates a sense of urgency and trust that encourages users to take desired actions. The tool integrates with popular CMS and e-commerce platforms like Shopify, WordPress, and HubSpot, offering a visual editor for easy setup, A/B testing capabilities, and analytics to measure impact. Proof serves e-commerce sites, SaaS businesses, and lead generation pages seeking to boost conversions without extensive development work.

Key Features

Real-time social proof notifications

Displays live activity such as recent purchases, sign-ups, or visitor counts to create urgency and encourage conversions.

Live visitor count and activity alerts

Shows the current number of visitors and recent actions on the site to provide social validation.

A/B testing capabilities

Allows testing different notification designs, placements, and messages to optimize conversion performance.

Conversion analytics dashboard

Provides metrics on impressions, clicks, and conversion lift attributed to proof notifications.

Unlimited domain support

Enables use across multiple websites or domains under a single account without additional fees.

Seamless integrations

Connects with platforms like Shopify, WordPress, and HubSpot via plugins or scripts for quick deployment.

Visual editor

Drag-and-drop interface for customizing notification appearance, timing, and targeting without coding.

Website personalization (Experiences)

Personalize website text like headlines, descriptions, and CTAs with standard or advanced editors, audience targeting by behavior or traits, and support for single-page apps.

Team collaboration

Multiple user logins with dedicated account manager and Slack channel on higher tiers.

Pros & Strengths

✓

Easy setup: No coding required; installation via a simple JavaScript snippet or platform plugin.

✓

Conversion lift: Real-time social proof has been shown to increase visitor engagement and sales conversion rates.

✓

Multi-domain support: Manage notifications for unlimited websites under one plan, simplifying oversight for agencies or portfolios.

✓

Free trial: Test the platform's impact before committing to a paid subscription with a 14-day free trial.

✓

Real-time analytics: Access immediate data on notification performance and visitor behavior to inform optimization.

✓

Extensive integrations: Integrates with 60+ apps including HubSpot, Zapier, WordPress, Shopify, and many marketing tools.

Cons & Tradeoffs

⚠

Higher pricing: Plans start at $29/month, which may be costly for small businesses compared to some alternatives.

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No phone support: Customer assistance is limited to email and chat channels; no direct phone line is offered.

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No mobile app: Management and monitoring must be performed via the desktop web interface; no native mobile application exists.

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Limited notification customization: Design and messaging options for notifications may be less flexible than those offered by some competitors.

Pricing & Plans

Model: subscription

USD29 /month

Proof offers tiered subscription plans for Experiences and Pulse products based on monthly unique visitors. Essentials starts at $29/month (Basic) up to $299/month (Platinum) with annual discounts. Enterprise plans with custom pricing are available. All plans include a 14-day free trial.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

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