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Selma

Vendor: Selma

AI-powered virtual sales development representative that automates personalized outreach, intelligent follow-ups, and meeting scheduling across multiple languages.

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email linkedin Sales development teams Scaling outbound outreach Global lead engagement SDR automation #outbound-sales #ai-agents #personalization #email-outreach

Overview

Selma is an AI-powered sales assistant designed to function as a virtual Sales Development Representative (SDR). It automates key outbound sales processes, including prospecting, personalized outreach, intelligent follow-ups, and meeting scheduling. Leveraging a partnership with Apollo, the platform accesses a database of 275 million prospects to identify ideal customer profiles and craft tailored messages in 42 languages. It dynamically interprets prospect responses to adjust outreach strategies and seamlessly hands off qualified leads to human sales teams. By operating continuously, it helps businesses scale outreach operations efficiently without increasing headcount.

Key Features

Extensive Prospect Database

Accesses over 275 million global prospects through its partnership with Apollo to identify ideal customer profiles.

Hyper-Personalized Outreach

Crafts individualized emails based on detailed prospect research and data.

Intelligent Follow-Ups

Analyzes prospect responses to determine the optimal next action and outreach strategy.

CRM and Tool Integration

Works with existing sales tools and CRMs to ensure streamlined operations and seamless handovers.

Multilingual Communication

Engages prospects in 42 different languages to support diverse global audiences.

Scalable Conversations

Manages multiple prospect interactions simultaneously without compromising personalization or quality.

Pros & Strengths

  • ✓
    Automates Repetitive Tasks: Frees up sales representatives' time by automating routine prospecting and outreach tasks.
  • ✓
    Consistent Follow-Up: Ensures timely and consistent follow-ups with prospects, which helps boost engagement rates.
  • ✓
    Scalable Outreach: Expands outbound outreach capacity without requiring additional sales headcount.
  • ✓
    Seamless Integration: Integrates smoothly with existing CRMs and sales tools to maintain workflow continuity.

Cons & Tradeoffs

  • ⚠
    Setup Complexity: Requires initial time and effort to accurately define ideal customer profiles and parameters.
  • ⚠
    Premium Pricing: Starting at SEK 5,000 per month (billed annually), it may be cost-prohibitive for startups or very small businesses.
  • ⚠
    Data Dependency: Overall effectiveness is highly dependent on the quality of the input data and predefined parameters.

Known Limitations

  • • Requires high-quality input data to perform effectively.
  • • Needs time investment during initial setup to configure ideal customer profiles.
  • • Pricing starts at a premium tier (SEK 5,000/month billed annually), which may exclude budget-conscious small teams.

Pricing & Plans

Model: subscription
SEK5000 /month

Selma operates on a subscription model starting at SEK 5,000 per month per agent (billed annually with a 12-month contract). Volume discounts apply: SEK 3,000/month for agents 2–5, SEK 2,500/month for agents 6–10, and SEK 2,000/month for 11+ agents. No setup fees.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-20

Editorial Info

Last Reviewed: 2026-08-20

Verified Sources & Research

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