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Attio

Vendor: Attio

Attio is an AI CRM with configurable data, contact enrichment, automation, reporting, and an app ecosystem for modern revenue teams.

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Overview

Attio is an AI CRM for teams that want to model customer data around their own go-to-market process. It combines real-time contact syncing, enrichment, configurable objects, workflow automation, reporting, and an app ecosystem for building sales and account-management workflows.

Key Features

Flexible CRM data model

Create objects, records, attributes, and views that reflect your team’s relationship and revenue workflows.

Contact syncing and enrichment

Sync contact activity in real time and enrich company and people records.

Automation and AI credits

Use workspace credits for automations and AI features, plus seat credits for Ask Attio.

Revenue workflows

Pro includes call intelligence, sequences, permission controls, and advanced reporting.

Reporting

Track reports, funnels, segments, targets, historical attributes, and time comparisons according to plan.

Pros & Strengths

  • ✓
    Free plan for small teams: The Free plan includes real-time contact syncing, automatic enrichment, and up to 3 seats.
  • ✓
    Configurable CRM structure: Create objects, attributes, and views that fit your team’s operating model.
  • ✓
    Broad app ecosystem: Attio’s app directory includes tools such as Google Sheets, Airtable, Notion, Apollo, Clay, and Customer.io.

Cons & Tradeoffs

  • ⚠
    Lower-tier limits: Free and Plus plans limit seats and objects, so growing teams may need a higher plan.
  • ⚠
    Advanced revenue tools require Pro: Call intelligence, sequences, advanced reporting, and permission controls are Pro features.
  • ⚠
    Enterprise requires a sales quote: Enterprise pricing is custom and billed annually.

Known Limitations

  • • The Free plan is limited to 3 seats, 3 objects, 50,000 records, 100 seat credits per user/month, and 250 workspace credits/month.
  • • Plus supports up to 10 seats and 5 objects; Pro supports unlimited seats and up to 12 objects.
  • • Unlimited objects, unlimited teams, and advanced security and admin controls require Enterprise, which is custom priced and billed annually.

Pricing & Plans

Model: freemium
USD35 /month

Free is $0 for up to 3 seats. Plus is $44 per user/month billed monthly or $35 per user/month billed annually. Pro is $99 per user/month billed monthly or $79 per user/month billed annually. Enterprise is custom priced and billed annually. New workspaces begin with a 14-day Pro trial.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-29

Editorial Info

Last Reviewed: 2026-08-29

Verified Sources & Research

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