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Folk

Vendor: Folk

folk is a relationship-focused CRM for sales teams, agencies and founders, with pipeline, outreach, enrichment, AI assistants, and WhatsApp CRM.

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linkedin email sms Individual sales professionals Small teams Relationship-driven sales workflows Teams using WhatsApp for sales AI-assisted follow-up workflows #relationship management #prospecting #lead enrichment #email automation #WhatsApp CRM #AI sales assistants #pipeline management

Overview

folk organizes contacts, sales workflows and relationship context with pipeline management, email campaigns, enrichment, AI assistants (Follow-up, Analyzer, Synthesizer, Researcher, Automator), WhatsApp CRM, and connected communication tools. Trusted by 4,000+ companies worldwide, designed for teams of 5-50 in sales, account management, partnerships, venture capital, and services.

Key Features

Contact Capture

Import leads directly from LinkedIn, Sales Navigator, Instagram, X, TikTok, Gmail, Google Meet, WhatsApp using the folkX browser extension.

Sales Research & Enrichment

Waterfall enrichment using 6 providers (People Data Labs, Clearbit, Apollo, Dropcontact, Prospeo, Datagma) to find emails, phone numbers, company details. 1-click enrichment from LinkedIn profiles.

Automated Outreach

Schedule emails and manage automated sequences for personal outreach at scale. Email campaigns with tracking.

AI Sales Assistants

Follow-up Assistant detects inactive conversations and suggests personalized follow-ups. Analyzer summarizes interactions. Synthesizer generates research notes. Researcher enriches companies. Automator sends personalized emails based on triggers.

WhatsApp CRM

Sync WhatsApp and WhatsApp Business conversations to contacts and pipeline stages. Capture contacts, enrich data, add to email campaigns, visualize in sales pipeline.

Pipeline Management

Customizable pipelines and table views for people, companies, or objects. Collaborative with shared comments, taggable reminders, interaction history. Auto-sync from Gmail/Outlook.

Dashboards & Analytics

Customizable dashboards with metric, pie, and bar charts. Formulas (count, sum, average, ratio), filters. Available on Premium plan.

Extensive Integrations

Connect with 6,000+ tools including Gmail, Outlook, Google Calendar, LinkedIn, WhatsApp, Zapier, Make, Calendly, Webflow, Slack, Docusign, Mailchimp, Dropcontact, Twitter, ChatGPT, and API access.

Pros & Strengths

  • ✓
    User Interface: Intuitive and easy-to-use interface designed for simplicity, with refreshingly simple design.
  • ✓
    Social Integration: folkX Chrome extension (4.8/5, 20,000+ downloads) enables seamless lead capture from LinkedIn, Sales Navigator, Instagram, X, TikTok, Gmail, Google Meet, WhatsApp.
  • ✓
    Integration Ecosystem: 6,000+ integrations including native WhatsApp CRM, email/calendar sync, Zapier, Make, Calendly, Webflow, Slack, Docusign, Mailchimp, and full API access.
  • ✓
    AI-Powered Workflow: Multiple AI assistants (Follow-up, Analyzer, Synthesizer, Researcher, Automator) work 24/7 to detect follow-up timing, summarize conversations, enrich data, and automate outreach.
  • ✓
    Free Plan Available: Free tier with core CRM features, plus 14-day free trial of all premium features with no credit card required.

Cons & Tradeoffs

  • ⚠
    Tiered Feature Set: Advanced features (email sequences, custom objects, deals, dashboards, API access, workspace roles) restricted to Premium/Enterprise plans.
  • ⚠
    Scalability Constraints: Designed for teams of 5-50; customization options may be limited for larger, complex enterprise teams.
  • ⚠
    Trial Limitations: Account blocked after 14-day trial if not upgraded (data retained, trial extension possible). No credit card required for trial.
  • ⚠
    Credit System: Usage credits vary by plan for enrichments, messages, account sync, and AI fields.

Known Limitations

  • • Free plan has limited features compared to paid tiers.
  • • Premium required for email sequences, custom objects, deals, dashboards, workspace roles, and API access.
  • • Enterprise plan starts at $80/member/month (billed annually) for advanced needs.
  • • Usage credits vary by plan for enrichment, messages, account sync, and AI fields.
  • • Account blocked after trial if not upgraded (data not immediately deleted).
  • • Only credit card payments accepted.

Pricing & Plans

Model: freemium

Folk offers a Free plan, Standard at $24/member/month (billed annually), Premium at $48/member/month (billed annually), and Enterprise from $80/member/month (billed annually). 14-day free trial with all premium features, no credit card required. Monthly billing available at higher rates.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-26

Editorial Info

Last Reviewed: 2026-08-26

Verified Sources & Research

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