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SugarCRM

Vendor: SugarCRM

SugarCRM is a B2B sales CRM with account, lead, opportunity, pipeline, automation, reporting, and integration capabilities.

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linkedin email Midmarket and enterprise B2B sales teams that need a configurable CRM with ERP, productivity, and data-intelligence integrations. #b2b #sales-automation #marketing-automation #customer-service #ai-analytics

Overview

SugarCRM is a sales CRM for B2B teams that need account, contact, lead, opportunity, quote, activity, pipeline, and forecast management. Its plans add automation, customization, AI-led sales guidance, data enrichment, and enterprise support as teams scale.

Key Features

Account, contact, lead, and opportunity management

Manage the core records and sales activities used to progress B2B opportunities.

Pipeline and forecasting

Track pipelines and use reporting and analytics to forecast sales performance.

Business process management

Standard includes business process management for guided sales workflows.

Automation and customization

Higher plans add more advanced automation, customization, and analytics capabilities.

AI sales intelligence

Premier includes AI-led sales guidance and data-enrichment capabilities.

Marketplace and APIs

Sugar supports an app marketplace, third-party connectors, and APIs for custom integrations.

Pros & Strengths

  • ✓
    Configurable B2B sales CRM: Supports core sales records, workflows, reporting, and pipeline management.
  • ✓
    Integration ecosystem: Connectors cover document management, productivity tools, data intelligence, and ERP systems.
  • ✓
    Advanced tiers for complex teams: Advanced and Premier add more automation, customization, intelligence, and support.

Cons & Tradeoffs

  • ⚠
    15-user minimum: Standard, Advanced, and Premier plans require at least 15 users.
  • ⚠
    Higher cost for advanced capabilities: AI-led sales guidance, data enrichment, and enterprise support require Premier.

Known Limitations

  • • Standard, Advanced, and Premier plans require at least 15 users.
  • • AI-led sales guidance and data enrichment require Premier.

Pricing & Plans

Model: subscription
USD59 /month

SugarCRM lists Standard at $59, Advanced at $85, and Premier at $135 per user per month when billed annually. Standard, Advanced, and Premier have a 15-user minimum.

✓ Free Plan ✓ Free Trial

Pricing verified: 2026-08-28

Editorial Info

Last Reviewed: 2026-08-28

Verified Sources & Research

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